However, they noticed that the current web wasn´t that appearing to new parents or it was difficult to navigates. Therefore, a new webpage, separated from the main one for a testing period, was necessary.
What did they need?
It was requested by the head of the “Huerta del Rey” Center to create a separate webpage with the information about the Summer Course and a new mascot for the course. The main goal for the webpage was to show all the information about the Summer Course, the activities and the experience of the students of other years. For the mascot, it needed to be friendly and connected with the branding and values of the company.
The new mascot would be added to T-shirts, folders and we were also requested to create some trophies for some activities.
How did we make it?
First of all, we gather all the information that the parents would like to see before subscribing their child to the Summer Course. That way we created the new test webpage, which was simple but it contained all the information required.
Secondly, we created the owl Mepsi, the new mascot for the Summer Course, and now all the courses. An owl was chosen due to its meaning: intelligence and freedom. It was preferred to appear to younger kids by having a friendly look and it incorporates the brand colours: blues and magenta. We named it Mepsi because the name of the whole educational program behind the Summer Course is MEPS.
Once the mascot was created, we applied it to the webpage, t-shirt and trophies.
Finnaly, we lasered the trophies in acrylic.
Parents and children loved the new mascot and the “Huerta del Rey” Centre incorporated Mepsi as part of the brand and now it is using it for the Christmas card.